Colorado Athletics Unveils Buffs Premier, Ushering in a New Era of Fan Loyalty

BOULDER, CO., June 26, 2025 – Coach Prime changed the game. Now it's the fans' turn. Today, University of Colorado Boulder Athletics, in partnership with fan experience leader Two Circles, unveiled Buffs Premier, a first-of-its-kind fan engagement and membership program fully owned and operated by a college athletics department. This groundbreaking platform is designed to fuel fan passion and elevate athlete support, offering insider access, personalized experiences and a direct way to invest in Colorado student-athletes.

From exclusive content and custom gear delivered to fans' doorsteps to VIP moments with coaches and players, Buffs Premier is built to reward loyalty and strengthen the connection between Buffs fans and their teams. Starting at $39.99/month, fans can choose from three tiers – Black, Silver, and Gold – and become Founding Members, unlocking early rewards and receiving the first Buffs Premier Box. Revenue generated will be invested back in student-athletes and will enable Colorado to continue to compete at the highest levels of college athletics.

Key Benefits Include:

Revenue reinvested into student-athlete programs across all sports;
Access to exclusive content, personalized messages from CU Athletics leadership, coaches and players;
Custom gear, signed memorabilia and limited-edition merchandise drops;
VIP experiences including unique game-day experiences, behind-the-scenes tours and virtual roundtables;
Sweepstakes;
Special access to purchase tickets to select CU football home games;
The opportunity to build a stronger, more competitive athletics program, one that attracts and champions the best student-athletes in today's evolving college sports landscape.

Rick George, Athletic Director at Colorado, said: "Buffs Premier brings the CU Buffaloes to our fans, students, and alumni like never before with perks and access to all of our programs, including our nationally recognized football team. I'm excited that CU Athletics is partnering with Two Circles on this initiative, which is the first of its kind in collegiate athletics and represents a new bar in fan engagement and student-athlete support."

Two Circles, known for delivering transformative fan engagement for organizations including the NFL, Premier League, College Football Playoff and EA Sports will operate Buffs Premier through Two Circles College, its collegiate division focused on fan growth and sustainable revenue.

Nick Garner, Executive Vice President/Two Circles College, said: "Buffs Premier isn't just about perks. It's about genuine connection. Colorado is building something truly special – a loyalty platform that treats fans like insiders and partners in the program's success. It also tackles one of the biggest challenges in college athletics: growing sustainable revenue while enriching the fan and athlete experience. Under Rick's leadership, this is a huge step forward that honors CU's legacy, energizes the next gen of Buffs fans and sets a new standard for engagement in college sports."

Fans can sign up now to get updates and be the first join Buffs Premier at buffspremier.cubuffs.com.

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About CU Athletics
The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level. The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball. Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships and boasts more than 150 individual NCAA Champions.

About Two Circles
Two Circles grows audiences and revenues for the world's leading sports and entertainment organizations by knowing fans best. From 13 international offices (Amsterdam, Bern, Cologne, Kansas City, London, Los Angeles, Melbourne, Miami, New York, Paris, Riga, Stockholm and Vancouver), Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behavior and desire than any other organization.
The business uses this fan data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, ticketing, retail and licensing. Two Circles partners with organizations across the world of sport and entertainment, including the NFL, the Premier League, Wimbledon, EA Sports and UEFA.

Colorado Athletics Unveils Buffs Premier, Ushering in a New Era of Fan Loyalty

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