CU Athletics and Taco Bell franchisee Alvarado Restaurant Nation Team Up to Launch First-Ever Buffs Box & Touchdown Scholarship Program
August 29, 2025 | General, Buffalo Sports Properties
The University of Colorado (CU) Athletic Department is proud to announce the addition of Alvarado Restaurant Nation as an official partner of the Colorado Buffaloes, which will include the first-ever $7 Buffs Box and an exciting scholarship donation initiative for the 2025 season.
The Buffs Box is available now at participating Colorado Taco Bell locations operated by Alvarado Restaurant Nation and includes four Taco Bell classics plus a large fountain drink, served with a signature Buffs collectible cup featuring one of four CU football standouts: Ju Ju Lewis, Jordan Seaton, Dre'Lon Miller, and Quentin Gibson. Fans can collect all four designs throughout the season to celebrate their favorite Buffs players both at the game and at home.
In addition to bringing Buffs fans an unbeatable game-day meal, Alvarado Restaurant Nation is giving back in a big way. For every CU Buffaloes touchdown scored during the 2025 football season, they will donate $1,000 to the Golden Buffalo Scholarship Fund. These donations will directly support CU student-athletes, helping them succeed both on the field and in the classroom.
"We are excited to join Alvarado Restaurant Nation on this exciting partnership that engages our fans while also providing tremendous support for our student-athletes," said Rick George, Colorado Athletic Director. "CU fans are always hungry for ways to show their support for the Buffaloes and The Buffs Box satisfies that hunger in more ways than one. The touchdown donation program also illustrates their commitment to student-athlete success both on and off the field."Â Â Â Â
"We're proud to be associated with the University of Colorado football team and the Golden Buffalo Scholarship fund," added Rob Alvarado, CEO of Alvarado Restaurant Nation.
Buffs fans can join the excitement by picking up their Buffs Box at participating Colorado Taco Bell locations and cheering on the Buffs all season long. Every touchdown means more than points on the board—it's another step toward helping CU student-athletes achieve their goals.
Alvarado Restaurant Nati and Colorado Athletics worked closely to develop this partnership with athletics multimedia rights holder Buffalo Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.
"This is an exciting partnership that combines fan-favorite Taco Bell classics with Buffs Football and standout players to fuel fans this football season," said Andrew Popchock, General Manager of Buffalo Sports Properties.
About University of Colorado Athletics
The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level. The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball. Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships and boasts more than 150 individual NCAA Champions.
About Alvarado Restaurant Nation
Alvarado Restaurant Nation is a family-owned business and YUM! Brands franchisee based in Greenwood Village, Colorado and operates approximately 225 Taco Bell restaurants in Colorado, California, New Mexico, Texas and Wisconsin.Â
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is the nation's leading Mexican-inspired quick service restaurant brand. With a legacy of bold food and culture, Taco Bell is committed to feeding people's lives with más.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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The Buffs Box is available now at participating Colorado Taco Bell locations operated by Alvarado Restaurant Nation and includes four Taco Bell classics plus a large fountain drink, served with a signature Buffs collectible cup featuring one of four CU football standouts: Ju Ju Lewis, Jordan Seaton, Dre'Lon Miller, and Quentin Gibson. Fans can collect all four designs throughout the season to celebrate their favorite Buffs players both at the game and at home.
In addition to bringing Buffs fans an unbeatable game-day meal, Alvarado Restaurant Nation is giving back in a big way. For every CU Buffaloes touchdown scored during the 2025 football season, they will donate $1,000 to the Golden Buffalo Scholarship Fund. These donations will directly support CU student-athletes, helping them succeed both on the field and in the classroom.
"We are excited to join Alvarado Restaurant Nation on this exciting partnership that engages our fans while also providing tremendous support for our student-athletes," said Rick George, Colorado Athletic Director. "CU fans are always hungry for ways to show their support for the Buffaloes and The Buffs Box satisfies that hunger in more ways than one. The touchdown donation program also illustrates their commitment to student-athlete success both on and off the field."Â Â Â Â
"We're proud to be associated with the University of Colorado football team and the Golden Buffalo Scholarship fund," added Rob Alvarado, CEO of Alvarado Restaurant Nation.
Buffs fans can join the excitement by picking up their Buffs Box at participating Colorado Taco Bell locations and cheering on the Buffs all season long. Every touchdown means more than points on the board—it's another step toward helping CU student-athletes achieve their goals.
Alvarado Restaurant Nati and Colorado Athletics worked closely to develop this partnership with athletics multimedia rights holder Buffalo Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.
"This is an exciting partnership that combines fan-favorite Taco Bell classics with Buffs Football and standout players to fuel fans this football season," said Andrew Popchock, General Manager of Buffalo Sports Properties.
About University of Colorado Athletics
The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level. The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball. Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships and boasts more than 150 individual NCAA Champions.
About Alvarado Restaurant Nation
Alvarado Restaurant Nation is a family-owned business and YUM! Brands franchisee based in Greenwood Village, Colorado and operates approximately 225 Taco Bell restaurants in Colorado, California, New Mexico, Texas and Wisconsin.Â
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is the nation's leading Mexican-inspired quick service restaurant brand. With a legacy of bold food and culture, Taco Bell is committed to feeding people's lives with más.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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