Ford Named Official Partner of Colorado Athletics’ Indoor Practice Facility
August 07, 2025 | General, Buffalo Sports Properties
Becomes the University of Colorado’s first Indoor Practice Facility naming rights partner.
BOULDER, Colo.– Colorado Athletics and Buffalo Sports Properties have finalized a seven-year partnership with The Mountain States Ford Stores to become the official naming rights partner for the Indoor Practice Facility, now named Ford Practice Facility.
The Ford Practice Facility is a 108,000 square foot indoor facility designed to support nearly every CU sport. The facility features a full-sized football field, a six-lane, 300-meter track, and substantial space for conditioning, practices, and individual workouts.
"We are so excited to welcome Ford as the naming rights partner for our state-of-the-art indoor practice facility," said Colorado Athletic Director Rick George. "In addition to having an iconic company join the Buffs family, there is a natural synergy between our indoor practice facility, which is a net-zero energy building featuring its own solar array, and the promotion of Ford's excellent line of electric vehicles."
With the new agreement, Ford will become the University of Colorado's first Indoor Practice Facility naming rights partner in the nine-year history of the building.
The partnership encompasses a range of traditional and digital assets such as practice facility naming rights, intellectual property rights, presenting partner of CU Football first downs, prominent static signage, LED signage, and more.
"Your Mountain States Ford Stores are honored to be an integral part of the communities we serve," said Greg Larson, Chairman of the Mountain States Ford Stores. "From youth activities to college and professional sports, we are proud to support the events and institutions that unite us. Partnering with the University of Colorado across all athletic programs is a true privilege, and we look forward to many unforgettable moments shared with fans under the iconic Flatirons."
"We're extremely proud to welcome Ford as a key partner of Colorado Athletics and Buffalo Sports Properties," said Andrew Popchock, General Manager at Buffalo Sports Properties. "This partnership marks the beginning of an exciting era for Colorado Athletics, as our collaboration with Ford will continue to elevate and strengthen our athletes."
Buffalo Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for the University of Colorado Athletics and oversees all sponsorship agreements on behalf of the Buffaloes.
About Mountain States Ford Stores
The Mountain States Ford Stores are a network of local Ford dealerships proudly serving communities across Colorado and the surrounding region. With a legacy of quality, reliability, and community engagement, the Ford Stores remain committed to driving forward—on the road and in the neighborhoods we call home.
About CU Boulder Athletics
The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level. The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball. Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships, and boasts more than 150 individual NCAA Champions.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
The Ford Practice Facility is a 108,000 square foot indoor facility designed to support nearly every CU sport. The facility features a full-sized football field, a six-lane, 300-meter track, and substantial space for conditioning, practices, and individual workouts.
"We are so excited to welcome Ford as the naming rights partner for our state-of-the-art indoor practice facility," said Colorado Athletic Director Rick George. "In addition to having an iconic company join the Buffs family, there is a natural synergy between our indoor practice facility, which is a net-zero energy building featuring its own solar array, and the promotion of Ford's excellent line of electric vehicles."
With the new agreement, Ford will become the University of Colorado's first Indoor Practice Facility naming rights partner in the nine-year history of the building.
The partnership encompasses a range of traditional and digital assets such as practice facility naming rights, intellectual property rights, presenting partner of CU Football first downs, prominent static signage, LED signage, and more.
"Your Mountain States Ford Stores are honored to be an integral part of the communities we serve," said Greg Larson, Chairman of the Mountain States Ford Stores. "From youth activities to college and professional sports, we are proud to support the events and institutions that unite us. Partnering with the University of Colorado across all athletic programs is a true privilege, and we look forward to many unforgettable moments shared with fans under the iconic Flatirons."
"We're extremely proud to welcome Ford as a key partner of Colorado Athletics and Buffalo Sports Properties," said Andrew Popchock, General Manager at Buffalo Sports Properties. "This partnership marks the beginning of an exciting era for Colorado Athletics, as our collaboration with Ford will continue to elevate and strengthen our athletes."
Buffalo Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for the University of Colorado Athletics and oversees all sponsorship agreements on behalf of the Buffaloes.
About Mountain States Ford Stores
The Mountain States Ford Stores are a network of local Ford dealerships proudly serving communities across Colorado and the surrounding region. With a legacy of quality, reliability, and community engagement, the Ford Stores remain committed to driving forward—on the road and in the neighborhoods we call home.
About CU Boulder Athletics
The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level. The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball. Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships, and boasts more than 150 individual NCAA Champions.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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