University of Colorado Athletics
AT&T Becomes Official Wireless/Wireline Sponsor of CU Athletics
August 10, 2026 | Buffalo Sports Properties
Iconic Brand to Be Featured Throughout CU Athletic Facilities
Boulder, Colo – AT&T, one of the most recognized brands in the world, is now the official wireless/wireline sponsor of University of Colorado Athletics through an agreement secured by CU Athletics' exclusive multimedia partner, Learfield's Buffalo Sports Properties, the CU Athletic Department announced today.
The sponsorship, which is tailored to fit the current dynamic environment of college athletics, includes exclusive branding on the Dragon Seats climate-controlled sideline benches that are used on the home and visiting sidelines, digital branding through athletic facilities, and support of student-athlete NIL initiatives.
"We are so thrilled to have a legendary brand like AT&T join our Buffs family," said Director of Athletics Fernando Lovo. "This sponsorship is the perfect fit for CU Athletics in that it helps support our student-athletes and their Name, Image, and Likeness dreams while also featuring AT&T throughout our facilities, including Folsom Field."
"CU Athletics represents one of the most dedicated fan communities in collegiate sports," said Amanda Cacheris, VPGM Southwest, AT&T. "Through our communications partnership with CU Athletics, we are proud to support Colorado's rich traditions, deepen fan engagement, and invest in the vibrant community that powers the Buffs."
AT&T was also the presenting sponsor for Black & Gold Weekend on April 10-12, which featured a variety of community events including youth football and flag football games, a Colorado High School Coaches Summit, and the annual Black & Gold intrasquad scrimmage. After the game, over 4,000 fans were invited onto the field to get autographs and photos with their favorite Buffs players.
"We're excited to help bring this collaboration to life between AT&T and Colorado Athletics," said Andrew Popchock, General Manager of Buffalo Sports Properties. "By aligning AT&T with high-impact branding and meaningful fan touchpoints, this program will deliver value across the entire Buffs community."
Buffalo Sports Properties, the locally based team of Learfield – the leading media and technology company powering college sports – is the exclusive multimedia rights holder for Colorado Athletics and oversees all sponsorship agreements on behalf of the Buffaloes.
The sponsorship, which is tailored to fit the current dynamic environment of college athletics, includes exclusive branding on the Dragon Seats climate-controlled sideline benches that are used on the home and visiting sidelines, digital branding through athletic facilities, and support of student-athlete NIL initiatives.
"We are so thrilled to have a legendary brand like AT&T join our Buffs family," said Director of Athletics Fernando Lovo. "This sponsorship is the perfect fit for CU Athletics in that it helps support our student-athletes and their Name, Image, and Likeness dreams while also featuring AT&T throughout our facilities, including Folsom Field."
"CU Athletics represents one of the most dedicated fan communities in collegiate sports," said Amanda Cacheris, VPGM Southwest, AT&T. "Through our communications partnership with CU Athletics, we are proud to support Colorado's rich traditions, deepen fan engagement, and invest in the vibrant community that powers the Buffs."
AT&T was also the presenting sponsor for Black & Gold Weekend on April 10-12, which featured a variety of community events including youth football and flag football games, a Colorado High School Coaches Summit, and the annual Black & Gold intrasquad scrimmage. After the game, over 4,000 fans were invited onto the field to get autographs and photos with their favorite Buffs players.
"We're excited to help bring this collaboration to life between AT&T and Colorado Athletics," said Andrew Popchock, General Manager of Buffalo Sports Properties. "By aligning AT&T with high-impact branding and meaningful fan touchpoints, this program will deliver value across the entire Buffs community."
Buffalo Sports Properties, the locally based team of Learfield – the leading media and technology company powering college sports – is the exclusive multimedia rights holder for Colorado Athletics and oversees all sponsorship agreements on behalf of the Buffaloes.
Monday, May 04
Monday, May 04
Sunday, April 26
Saturday, April 18